Course Overview: The Diploma in Advertising Design (DAD) offered by the National Institute of Professional Promotion Skills (NIPPS) is a six-month online program designed to provide students with a solid foundation in advertising design concepts, techniques, and practices. This diploma program aims to equip students with the skills and knowledge required to excel in the dynamic field of advertising design. Below, we will delve into the key aspects of the DAD course:

Eligibility Requirements: Prospective students interested in enrolling in the DAD program should have a minimum of a graduation degree or any other relevant qualification. This educational prerequisite ensures that students have a foundational understanding of academic concepts, which can be advantageous in grasping advertising design principles.

Course Duration: The DAD program is structured to be completed in a span of six months. This duration allows students to gain in-depth knowledge and hands-on experience in advertising design without a prolonged commitment.

Course Fees: The total fees for the Diploma in Advertising Design are set at an affordable Rs. 3,500/-. NIPPS has made an effort to keep the program accessible to a wide range of students, ensuring that financial constraints do not hinder access to quality education in advertising design.

Mode of Learning: One of the notable features of the DAD program is that it is conducted entirely online. This online learning mode allows students from various geographical locations to participate without the need to relocate or commute to a physical campus. Online learning also offers flexibility, making it easier for working professionals and individuals with busy schedules to pursue the diploma.

Study Material: To support students in their learning journey, NIPPS provides study materials that are sent by post to the student's provided address. These materials are carefully curated to cover the essential topics and practical aspects of advertising design. They serve as valuable resources for self-paced learning, enabling students to refer to course content at their convenience.

Course Curriculum: The curriculum of the Diploma in Advertising Design is designed to cover a comprehensive range of topics relevant to the field. While the specific course content may vary from one institution to another, here are some of the typical subjects and areas of study that students can expect to encounter in the DAD program:

• Introduction to Advertising: An overview of the advertising industry, its history, and its role in modern business.

• Principles of Design: Fundamental design principles such as balance, contrast, alignment, and proximity, and how they apply to advertising.

• Graphic Design Fundamentals: Essential concepts of graphic design, including typography, color theory, and image manipulation.

• Advertising Campaign Development: The process of creating and executing advertising campaigns, including market research, target audience analysis, and message creation.

• Copywriting: Developing effective advertising copy, headlines, and slogans.

• Visual Communication: Techniques for creating impactful visuals in advertising, including the use of images, illustrations, and graphics.

• Digital Advertising: An exploration of online advertising channels, including social media advertising, display advertising, and search engine marketing.

• Advertising Ethics and Regulations: Understanding the ethical considerations and legal regulations that govern the advertising industry.

• Portfolio Development: Building a professional portfolio of advertising design work to showcase to potential employers or clients.

• Practical Projects: Hands-on projects and assignments that allow students to apply their knowledge and skills in real-world scenarios.

• Industry Insights: Guest lectures or case studies from industry professionals to provide practical insights into the world of advertising design.

• Final Assessment: A culminating project or examination to evaluate students' understanding and application of advertising design concepts.

The Diploma in Advertising Design (DAD) offered by NIPPS is a six-month online program designed to provide students with a comprehensive education in advertising design. With a flexible online learning format, affordable fees, and a well-rounded curriculum, this program is well-suited for aspiring advertising professionals and those looking to enhance their skills in this dynamic field.