Certified Public Relations Professional - CPRP
Eligibility – Any Basic Qualification
Mode: Online
Study Material: Sent by post at your address
Duration: 4 months + 2 Months Virtual Internship to be arranged by the Institute
Biggest Benefits: After the successful completion one would get the membership at - 'Association of Public Relations Professionals' (APRP)
Course Fees/ Semester fee: Rs. 18,500/-
Admission and Form fee: 1,000/-
Course Overview:
The field of public relations (PR) plays a vital role in shaping an organization's image, building relationships with stakeholders, and maintaining a positive reputation. As the global landscape of communication and media continues to evolve, the demand for skilled public relations professionals has surged. The National Institute of Professional Promotion Skills (NIPPS) recognizes this demand and has designed a comprehensive and accessible Certified Public Relations Professional (CPRP) course to equip individuals with the necessary knowledge and skills to excel in the world of public relations.
Eligibility:
The CPRP course at NIPPS is open to individuals who have basic level of knowledge. The course is structured to provide a solid foundation in the principles, strategies, and practices of public relations.
Course Duration and Fees:
The CPRP course is designed to be completed online, allowing students the flexibility to learn at their own pace while balancing other commitments. The total duration of the course varies based on the individual's learning speed; however, the course material is accessible for an extended period to accommodate diverse schedules. The affordability of the course is also noteworthy, with a course fee of Rs. 18,500/-, making it an excellent option for those seeking quality education without straining their finances.
Course Structure:
The Certified Public Relations Professional course is structured in a comprehensive manner, covering various aspects of public relations to provide students with a well-rounded understanding of the field. The course is divided into several modules, each focusing on different components of public relations practice. Below is an overview of the modules and their contents:
Introduction to Public Relations:
Definition and scope of public relations
Historical evolution of public relations
Importance of PR in today's world
Role of PR in organizational success
Communication Theory and Practice:
Communication models and processes
Effective communication strategies
Verbal and non-verbal communication
Media and message selection
Media Relations:
Understanding media landscape
Crafting press releases and media kits
Managing media inquiries and interviews
Crisis communication and media handling
Digital PR and Online Presence:
Leveraging social media for PR
Online reputation management
Creating and curating engaging content
Monitoring and analyzing online conversations
Stakeholder Engagement:
Identifying and categorizing stakeholders
Strategies for building positive relationships
Stakeholder engagement in different sectors
Dealing with stakeholder concerns and feedback
Event Management and Promotions:
Planning and executing successful events
Promotional campaigns and strategies
Collaborating with event partners and sponsors
Measuring the impact of events on PR goals
Ethics and Legal Aspects:
Ethical considerations in PR practice
Legal frameworks and regulations
Handling sensitive information and privacy concerns
Maintaining transparency and honesty in PR activities
Case Studies and Practical Application:
Analyzing real-world PR campaigns
Learning from successful and unsuccessful cases
Developing effective PR strategies for hypothetical scenarios
Creating a comprehensive PR plan
Learning Mode and Study Materials:
The CPRP course is conducted entirely online, providing students with the convenience of learning from any location. The course materials, including textbooks, study guides, and additional resources, are sent to the students' addresses via post. This ensures that students have the necessary reading materials to complement their online learning experience.
The Certified Public Relations Professional (CPRP) course offered by the National Institute of Professional Promotion Skills (NIPPS) is a well-structured and accessible program designed to equip individuals with the knowledge and skills needed to thrive in the field of public relations. With a comprehensive curriculum that covers various aspects of PR practice and a flexible online learning mode, the course is an ideal choice for those seeking to enter or advance in the dynamic world of public relations. Whether you're a recent high school graduate or a working professional looking to enhance your skills, the CPRP course offers an opportunity to build a solid foundation in this critical field of communication and reputation management.
Biggest Benefit: After the successful completion one would get the membership at - 'Association of Public Relations Professionals' (APRP) - The one and only professional body for PR Professionals.
Internship: 2 (Two) Months Virtual Internship to be arranged by the Institute.
Examination: To be held Online and registration for Examination will open prior to 15 days.
