Post Graduate Diploma in Digital Marketing - PGDDM (NIPPS)
Eligibility – Graduation/Any other Relevant Qualification
Total Fees: Rs. 6,500/-
Admission and Form fee: Rs. 1,000/-
Duration: 12 months
Mode: Online
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Course Overview: The Post Graduate Diploma in Digital Marketing (PGDDM) offered by the National Institute of Professional Promotion Skills (NIPPS) is a comprehensive program designed to equip students and working professionals with the skills and knowledge required to excel in the dynamic field of digital marketing. This program is designed to provide a deep understanding of the digital marketing landscape and its various facets.
Eligibility:
To enroll in the PGDDM program at NIPPS, candidates must have a graduation degree or any other relevant qualification. This eligibility criterion ensures that students come with a foundational academic background that can support their learning in the field of digital marketing.
Course Duration:
The PGDDM program has a duration of 12 months, making it a year-long commitment for students. This timeframe is carefully structured to cover a wide range of topics, allowing students to gain both theoretical knowledge and practical experience in digital marketing.
Mode of Study:
NIPPS understands the importance of flexibility in education. Therefore, the PGDDM program is conducted entirely online. This mode of study enables students to access course materials and lectures from anywhere in the world, making it ideal for both full-time students and working professionals seeking to enhance their skills.
Course Fee Structure:
The total fees for the PGDDM program at NIPPS amount to Rs. 6,500/-. Additionally, there is an admission and form fee of Rs. 1,000/-. This fee structure is designed to make quality education in digital marketing affordable and accessible to a wide range of candidates.
Course Content:
The PGDDM program at NIPPS covers a comprehensive range of topics in digital marketing. Here is an overview of the course structure:
Introduction to Digital Marketing
Understanding the Digital Landscape
Evolution of Marketing in the Digital Age
Search Engine Optimization (SEO)
On-Page SEO
Off-Page SEO
Technical SEO
Social Media Marketing
Strategies for Social Media Platforms
Content Creation and Marketing
Social Media Analytics
Email Marketing
Building Effective Email Campaigns
Email Automation
Email Analytics
Pay-Per-Click (PPC) Advertising
Google Ads
Facebook Ads
Ad Campaign Optimization
Content Marketing
Content Strategy
Blogging
Video Marketing
Web Analytics
Google Analytics
Data Interpretation
Conversion Rate Optimization
Mobile Marketing
Mobile App Marketing
SMS Marketing
Mobile Advertising
E-commerce Marketing
E-commerce Strategies
Online Marketplaces
Customer Relationship Management
Digital Marketing Tools and Technologies
Introduction to Marketing Tools
Marketing Automation
Digital Marketing Strategy and Planning
Creating a Digital Marketing Plan
Budgeting and Resource Allocation
Capstone Project
Applying Digital Marketing Concepts
Real-world Campaign Development
Study Material:
NIPPS understands the importance of providing quality study material to its students. Course materials for the PGDDM program are sent to students by post at their provided addresses. These materials include textbooks, study guides, and any additional resources necessary for successful completion of the program.
Assessments and Evaluation:
Throughout the program, students will be assessed through a combination of assignments, quizzes, and examinations. The final capstone project allows students to apply their knowledge and skills in a practical setting, demonstrating their understanding of digital marketing concepts.
The Post Graduate Diploma in Digital Marketing (PGDDM) offered by NIPPS is a well-structured and affordable program designed to prepare students and professionals for a successful career in digital marketing. With a comprehensive curriculum, flexible online learning, and high-quality study materials, this program equips individuals with the skills and knowledge needed to thrive in the ever-evolving digital landscape. Graduates of this program are well-prepared to meet the demands of the digital marketing industry and drive business success in the digital age.
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