NIPPS - Post Graduate Diploma in Public Relations

Post Graduate Diploma in Public Relations - PGDPR

Eligibility – Graduation/Any other Relevant Qualification

Total Fees: Rs. 7,500/-

Duration: 12 months

Mode: Online

Study Material: Sent by post at your address

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Course Overview: The Post Graduate Diploma in Public Relations (PGDPR) offered by NIPPS is a comprehensive program designed to equip students with the necessary knowledge and skills to excel in the field of public relations. Public relations is a vital component of modern corporate communication, and this program is tailored to meet the needs of aspiring PR professionals.

Eligibility: To be eligible for admission into the PGDPR program at NIPPS, candidates must have completed their graduation or possess any other relevant qualification. This eligibility criterion ensures that students have a foundational understanding of academic concepts, which can be applied and built upon during the program.

Duration and Mode: The PGDPR program is designed to be completed in 12 months. It is delivered entirely online, allowing students to access course materials and lectures from the comfort of their own homes or workplaces. This mode of delivery is particularly beneficial for working professionals or individuals with other commitments, as it offers flexibility in terms of when and where coursework can be completed.

Course Fees: The total fees for the PGDPR program amount to Rs. 7,500/-. NIPPS has structured the fees reasonably, making quality education in public relations accessible to a wide range of students.

Course Structure:

The PGDPR program at NIPPS is structured to provide a holistic understanding of public relations concepts, strategies, and practical applications. Below is an overview of the course structure, broken down by semesters or modules:

Module 1:

Introduction to Public Relations: An overview of the field of public relations, its history, and its role in modern organizations.
Communication Theories: An exploration of communication models and theories that underpin effective public relations strategies.
Media Relations: Strategies for building and maintaining positive relationships with the media, including press release writing and media outreach.
Corporate Communication: Understanding how public relations fits into the broader context of corporate communication.

Module 2:

Crisis Communication: Strategies for managing and mitigating PR crises, including crisis communication plans.
Digital PR and Social Media: Utilizing digital platforms and social media for effective PR campaigns and reputation management.
Event Management: Planning and executing successful PR events, including product launches, press conferences, and promotional events.
Ethics in Public Relations: Exploring ethical dilemmas and responsibilities in PR, including case studies and best practices.

Module 3:

Research and Analytics: Using research and data analysis to inform PR strategies and measure their effectiveness.
Stakeholder Engagement: Building relationships with various stakeholders, including employees, customers, investors, and the community.
International PR: Understanding the global context of PR and the challenges and opportunities of international campaigns.

Study Material: Study materials for the PGDPR program are sent to students by post at their provided address. These materials include textbooks, course guides, and any necessary resources to support students in their coursework.

The Post Graduate Diploma in Public Relations (PGDPR) offered by NIPPS is a comprehensive and accessible program designed to prepare students for successful careers in public relations. With a well-structured curriculum, reasonable fees, and the convenience of online learning, it equips students with the knowledge and skills needed to excel in the dynamic field of public relations.