Post Graduate Diploma in Pharmaceutical Marketing - PGDPM (NIPPS)
Eligibility – Graduation/Any other Relevant Qualification
Total Fees: Rs. 6,500/-
Admission and Form fee: Rs. 1,000/-
Duration: 12 months
Mode: Online
Embedded Files
Course Overview: The Post Graduate Diploma in Pharmaceutical Marketing (PGDPM) is a specialized program offered by the National Institute of Professional Promotion Skills (NIPPS). This course is tailored to individuals interested in pursuing a career in pharmaceutical marketing and sales. Below, we will explore the key aspects of this program, including eligibility criteria, fees, duration, mode of study, and study materials.
Eligibility Criteria:
To enroll in the PGDPM program at NIPPS, candidates must meet the following eligibility criteria:
Graduation: Candidates should have completed their graduation in any discipline. This educational background ensures that students have a foundational knowledge base before delving into pharmaceutical marketing.
Any Other Relevant Qualification: NIPPS may also consider candidates with other relevant qualifications or work experience on a case-by-case basis. This flexibility allows individuals with diverse backgrounds to access the program.
Program Details:
Total Fees: The total fees for the PGDPM program are Rs. 6,500/-. Additionally, there is an admission and form fee of Rs. 1,000/-. This fee structure is designed to make the program affordable and accessible to a wide range of students.
Duration: The PGDPM program has a duration of 12 months. This one-year duration allows students to gain a comprehensive understanding of pharmaceutical marketing concepts and practices.
Mode of Study: The PGDPM program is delivered in an online mode of study. This means that students can access course materials, lectures, and assignments via the internet, making it convenient for working professionals and those with other commitments.
Study Material: Upon enrollment in the PGDPM program, students receive their study materials by post at their provided address. These study materials are carefully curated to cover essential topics in pharmaceutical marketing.
Course Structure:
The PGDPM program at NIPPS covers a wide range of topics related to pharmaceutical marketing and sales. Here is a general overview of the key subjects and modules that students can expect to encounter during their studies:
Module 1: Introduction to Pharmaceutical Marketing
Pharmaceutical Industry Overview: An introduction to the pharmaceutical industry, including its structure, key players, and global significance.
Marketing Fundamentals: Basic marketing concepts and principles applied to the pharmaceutical sector.
Market Research: Techniques for gathering and analyzing market data to make informed marketing decisions.
Module 2: Pharmaceutical Product Management
Product Lifecycle Management: Understanding the various stages of a pharmaceutical product's lifecycle and strategies for each stage.
Product Positioning and Branding: Creating a unique identity for pharmaceutical products in a competitive market.
Product Pricing Strategies: Pricing considerations and strategies in the pharmaceutical industry.
Module 3: Sales and Distribution Management
Pharmaceutical Sales Process: The sales cycle in the pharmaceutical sector, including detailing and promotion to healthcare professionals.
Distribution Channels: Understanding the distribution network for pharmaceutical products and managing distribution channels effectively.
Sales Force Management: Techniques for recruiting, training, and managing sales teams in the pharmaceutical industry.
Module 4: Regulatory and Compliance
Pharmaceutical Regulations: An overview of regulatory requirements and compliance in the pharmaceutical sector, including drug approvals and quality control.
Ethical Marketing and Promotion: Ensuring ethical and compliant marketing practices in accordance with industry regulations.
Module 5: Digital Marketing in Pharmaceuticals
Digital Marketing Trends: Exploring the use of digital marketing strategies and platforms in the pharmaceutical industry.
Online Promotion and Advertising: Strategies for promoting pharmaceutical products online while adhering to regulations.
Module 6: Market Access and Health Economics
Market Access Strategies: Understanding the challenges and strategies for gaining access to healthcare markets and formularies.
Health Economics: An introduction to health economic concepts and their relevance in pharmaceutical marketing decisions.
Module 7: Case Studies and Project Work
Case Studies: Analyzing real-world case studies from the pharmaceutical industry to apply the knowledge gained throughout the program.
Project Work: Undertaking a practical project related to pharmaceutical marketing, allowing students to apply their learning in a real-world context.
Module 8: Final Examination and Certification
Final Examination: A comprehensive examination to assess students' knowledge and understanding of the program's concepts.
Certification: Upon successful completion of the program and passing the final examination, students receive a Post Graduate Diploma in Pharmaceutical Marketing from NIPPS.
The Post Graduate Diploma in Pharmaceutical Marketing (PGDPM) offered by NIPPS provides students with a comprehensive education in pharmaceutical marketing and sales. This program equips graduates with the knowledge and skills needed to pursue a rewarding career in the pharmaceutical industry. With its online delivery mode and accessible fee structure, it aims to cater to a diverse range of students interested in this field. Students receive study materials by post, ensuring that they have the necessary resources to excel in the program. Overall, the PGDPM program at NIPPS is designed to meet the evolving needs of the pharmaceutical marketing industry and prepare students for success in this dynamic field.
Google Sites
Report abuse